Personal branding photographer in Madrid

A personal brand shoot has to produce a season of pictures that look like the same person on different days, and Madrid is unusually good at giving one morning two different settings. The city has a working face and an old one, and they are close. Glass, stone and wide pavements along the Castellana suit a consultant, a lawyer or anyone whose clients expect a boardroom; the Barrio de las Letras or Malasaña, ten minutes away by metro, suit a writer, a designer or a coach whose clients expect a person. A personal branding photographer here usually puts one of each into the three hours, with your own workspace as the first if it looks like what you do. The light decides the order. In the cold months we can start at ten and finish in the street at one; from May to September the outdoor half has to come first, before the sun is high, and the indoor half follows.

When to book in Madrid

Three hours is a long time to be photographed, so the start time is chosen for your face as much as for the light. From October to April a ten o’clock start puts the outdoor look in the low sun around midday, which in those months is flattering rather than harsh. From May to September we turn it round: the street first, at eight or nine, before the sun is overhead, and the indoor looks afterwards, by a window, when outside is no longer usable. July and August afternoons are off the table outdoors. Avoid booking the week of a launch: you want these pictures ready before you need them, not made under that pressure.